A New Era for Saudi Tourism
Saudi Arabia has rapidly evolved from a religious travel hub to one of the world’s most dynamic tourism markets. With Vision 2030 in full swing, the Kingdom is opening its doors wider than ever, offering world-class destinations, new cultural experiences, and simplified visa processes.
For Pakistani travel agents and DMCs, this shift represents a massive opportunity. As Saudi Arabia expands its tourism infrastructure, the demand for reliable B2B partners is rising, and F&S Global is leading that bridge through its Joint Marketing Partnership (JMP) with the Saudi Tourism Authority (STA).
Unlocking Saudi Arabia’s Growing Travel Market
The Kingdom has set an ambitious goal of attracting 150 million tourists annually by 2030. With ongoing mega-projects like NEOM, AlUla, The Red Sea Project, and Diriyah, the country is becoming a year-round destination for leisure, business, and religious travelers alike.
Through its JMP with STA, F&S Global empowers Pakistani agents to access:
- Exclusive destination updates, promotional assets, and marketing material
- Dedicated training workshops and awareness sessions (like the recent one in Peshawar)
- Pre-negotiated B2B hotel and activity rates for Saudi destinations
- Seamless integration with FS Bookings Portal for flight and hotel combinations
Why Saudi Tourism Is a B2B Growth Opportunity
- Rising Demand for Leisure and Religious Travel – Combining Umrah packages with leisure stays is the next big trend.
- Simplified E-Visa System – Easier access for Pakistani travelers under new visa schemes.
- High Commission Potential – B2B agents gain competitive rates through exclusive global partnerships.
For travel agents in Pakistan, this is the moment to align with the right partner, one that not only provides access but also the knowledge and tools to sell Saudi tourism effectively.
Be part of Saudi Arabia’s tourism transformation.
Partner with F&S Global today and leverage the FS Bookings Portal and Saudi Tourism Authority partnership to grow your business in 2026 and beyond.
